In-store reality mining: quantifying and modelling the long-term behaviour of shoppers, measuring product interactions using sensors that capture the real buying experience

Since 1996 Dialogica has been helping companies to improve their business results in the real moment of truth: the last mile, the point at which companies and customers meet.

Since 2008 Dialogica has been using Videoanalytics for shopper research. These new technologies the non-invasive, without the use of interviewers, tracking of shoppers' buying patterns and choices in both large-scale (supermarket, chain stores, etc.) and traditional retail outlets, as well as the measurement and segmentation of the audience for DOOH advertising and events. Dialogica was the first company in the market to make extensive use of Videoanalytics in traditional shops and large-scale retail chains.

In 2013 Dialogica created DianalyticsTM, an adaptive web based platform that permits the real-time measurement of in-store flows, shopper segmentation by gender and age groups, the identification of the purchasing and decision process, as well as the definition of all category or product performance indicators.

Dialogica was the first company to obtain authorization n. 4878.75732 by the Guarantor for the protection of personal data with the use of automatic systems of audience analysis.