In-store reality mining: quantifying and modelling the long-term behaviour of shoppers, measuring product interactions using sensors that capture the real buying experience


Since 2008 we have been working with Quividi, the global leader in face detection systems.

Since 2010 we have been teaming with Rulex Inc., the most advanced adaptive system for the analysis of big data (machine learning) and predictive analytics. Rulex extracts only the relevant information from a complex set of data. With its analysis and forecasting functions, and its reliability and accuracy, Rulex is fully integrated into DianalyticsTM. On average, Rulex and Dianalytics run more than 1.5 million events per month (information about shoppers, volumes, prices, interactions, promotions) per store.