In-store reality mining: quantifying and modelling the long-term behaviour of shoppers, measuring product interactions using sensors that capture the real buying experience

Traditional Shops

  • flows outside the store
  • in-store flows
  • shopper segmentation
  • potential and actual shoppers
  • product interactions
  • purchases
  • replacement rate between products
  • multiple purchase
  • promotional activities
  • effectiveness of layout and visual merchandising
  • strategic brand positioning
  • clustering
  • events that determine the purchase
  • what-if analysis
  • budgeting and forecasting
  • the potential of the individual store and the entire chain