In-store reality mining: quantifying and modelling the long-term behaviour of shoppers, measuring product interactions using sensors that capture the real buying experience
Traditional Shops
- flows outside the store
- in-store flows
- shopper segmentation
- potential and actual shoppers
- product interactions
- purchases
- replacement rate between products
- multiple purchase
- promotional activities
- effectiveness of layout and visual merchandising
- strategic brand positioning
- clustering
- events that determine the purchase
- what-if analysis
- budgeting and forecasting
- the potential of the individual store and the entire chain
