In-store reality mining: quantifying and modelling the long-term behaviour of shoppers, measuring product interactions using sensors that capture the real buying experience


  • in store flows
  • shopper segmentation
  • potential and actual shoppers
  • product interactions
  • purchases
  • replacement rate between products
  • multiple purchases
  • price elasticity
  • effectiveness and ROI of promos and off-the shelf
  • planogram effectiveness
  • strategic brand positioning
  • clustering
  • events that determine purchase
  • what-if analysis
  • prediction and forecasting