In-store reality mining: quantifying and modelling the long-term behaviour of shoppers, measuring product interactions using sensors that capture the real buying experience
Digital out of home
- measurement of flows and audience, gross and net impressions
- audience segmentation
- clustering
- what-if analysis
- prediction and forecasting
- optimisation of locations within a site
- calculation of GRPs and VRPs (Visual rating points, or GRPs calculated on the basis of effective reach)
- coverage, frequency, effectiveness of communication campaigns
- relevance of campaigns (level of interest and engagement)
