In-store reality mining: quantifying and modelling the long-term behaviour of shoppers, measuring product interactions using sensors that capture the real buying experience

Digital out of home

  • measurement of flows and audience, gross and net impressions
  • audience segmentation
  • clustering
  • what-if analysis
  • prediction and forecasting
  • optimisation of locations within a site
  • calculation of GRPs and VRPs (Visual rating points, or GRPs calculated on the basis of effective reach)
  • coverage, frequency, effectiveness of communication campaigns
  • relevance of campaigns (level of interest and engagement)