In-store reality mining: quantifying and modelling the long-term behaviour of shoppers, measuring product interactions using sensors that capture the real buying experience
Retail
- in store flows
- shopper segmentation
- potential and actual shoppers
- product interactions
- purchases
- replacement rate between products
- multiple purchases
- price elasticity
- effectiveness and ROI of promos and off-the shelf
- planogram effectiveness
- strategic brand positioning
- clustering
- events that determine purchase
- what-if analysis
- prediction and forecasting
